Pauline is an Digital and Brand Marketing enthusiast, currently working as a Brand Ambassador at Allen Cole. Pauline

Pauline is the CEO at Allen Cole, also consults for iWork and Elite Writers Hub. She works with small and medium size organizations to increase their visibility online through corporate blogging, content creation, website development and social media engagement.

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Here are my most recent posts

Insights on Inbound Marketing vs Outbound Marketing

Insights on Inbound Marketing vs Outbound Marketing

Marketing is marketing or is it, why then Inbound Marketing vs Outbound Marketing? The marketing department in any organization gets the largest share of resource allocation in the annual budget. This is both in terms of human resource and financial resources.Most...
What Defines You?

What Defines You?

I have been spotting a bald head for a while now and one of the questions I have had to contend with has been “WHY?” From my friends and total strangers in a mat or a shop, who just want to understand what makes a woman shave all her hair. Yet hair is supposedly the...
What Has Social Media Done for You Lately?

What Has Social Media Done for You Lately?

When I came across this story 2 weeks ago, I was impressed by this local community has adopted social media and the positive impact it had on their everyday lives.Then I was challenged as I evaluated what impact my social media interactions have had on my small...