There is more to business blogging in Kenya than a publicity board for your business. For any business to be taken seriously by its community then it has to aim at creating quality content which addresses your communities or intended audience’s needs. The goal is to be a solution provider and hence become a trusted source of content by your target community.
In addition, social media in Kenya will also compliment efforts being made by companies that are working at boosting their online visibility. Combining both blogging and social media will inevitably give a business the position of “thought leader in their niche market.
This is best illustrated by an infographic by Contentplus below:-
Business Blogging in Kenya: Heart → Brain = Content serves thought leadership
Every business wants to be seen as the leader in its industry and one of the best ways to differentiate your SME from competitors is through content-driven thought leadership. Depending on your business and sector, you can use blogs, whitepapers, case studies, guides, infographics and ebooks, to name but a few, to offer valuable content to your audience and showcase your expertise.
Business Blogging in Kenya: Heart → Eyes = Content improves visibility
Publishing quality content will get you noticed. HubSpot research shows companies that blog typically get 55% more visitors than non-blogging competitors. This might have something to do with the fact that such sites get 97% more inbound links than others, which is also beneficial for their performance in search engine results pages (SERPs).