There is more to business blogging in Kenya than a publicity board for your business. For any business to be taken seriously by its community then it has to aim at creating quality content which addresses your communities or intended audience’s needs. The goal is to be a solution provider and hence become a trusted source of content by your target community.
In addition, social media in Kenya will also compliment efforts being made by companies that are working at boosting their online visibility. Combining both blogging and social media will inevitably give a business the position of “thought leader in their niche market.
This is best illustrated by an infographic by Contentplus below:-
Business Blogging in Kenya: Heart → Brain = Content serves thought leadership
Every business wants to be seen as the leader in its industry and one of the best ways to differentiate your SME from competitors is through content-driven thought leadership. Depending on your business and sector, you can use blogs, whitepapers, case studies, guides, infographics and ebooks, to name but a few, to offer valuable content to your audience and showcase your expertise.
Business Blogging in Kenya: Heart → Eyes = Content improves visibility
Publishing quality content will get you noticed. HubSpot research shows companies that blog typically get 55% more visitors than non-blogging competitors. This might have something to do with the fact that such sites get 97% more inbound links than others, which is also beneficial for their performance in search engine results pages (SERPs).
In their article ContactPlus go further to explain the infographic and the various benefits that come with content marketing efforts. Read more…..
I think Kenyan Business owners are yet to realize the significance of running active blogs. I am on my journey to revolutionizing this and I hope I can make it. In the end there must be a light at the end of the tunnel.
True, majority do not believe in the value of websites, which is sad considering that’s where most business prospects go first.
CIM Kenya is gearing to run a Strategic Marketing Masterclass that adds elements from three earlier modules; Brand Masterclass, Marketing Metric Masterclass, Social Media & Digital Marketing Masterclass) to offer delegates the tools and techniques required in continual search for competitive advantages in an ever-chagrining business environment.
Where exactly does blogging fit within an organization’s comprehensive implementation of marketing plans and strategy?
Hi Koko, a corporate blog has to form the basis on to which an organization can run its soft selling strategy. It gives an organization the opportunity to position its self as a thought leader in its niche market. This is done by providing timely tips and nuggets in key areas in the industry. By anticipating the needs of the audience, then it creates a loyal following.
True, majority do not believe in the value of websites, which is sad considering that’s where most business prospects go first.