Content creation in Kenya is the most sure way of drawing audience to your website from organic searches. An organic search is when an internet user types a word or a phrase in Google or any other search engine to find answers to a question.

The search engine will in turn search through its data base for relevant topics/pages which are most likely to provide a solution to the question asked.

As a website owner, the one most important tool you have is content creation. This can be in the form of:-

  • Articles
  • Videos
  • Images
  • Audio
  • Music

And the more content you post the more likely you are to draw more audience to your website.

More and more customers are turning to the internet for trusted information on products. In your niche market you want to create this kind of bond with prospective clients and the  only way to achieve this is through providing constant content which address topics relevant to what your business is good in.

Targeting Clients through Content Creation in Kenya

It is one thing to create general content and it is another to create targeted content.

For the content you create on your website to act as bait in attracting readers that have a high possibility of ending up converting into sales, then you have to address their needs and offer solutions. This is what am referring to as targeted content.

You will agree with me that most of the content you are drawn to or will end up reading have to be addressing a need that you have at that particular moment. It could be advice on a relationship issue, it could be on how to change the oil in your car or simply how to prepare an awesome latte’ or in all, the author of such an article/s made the effort of catering to your need.

So if you find this bit of information actually worked then there is a high likely hood that you will even bookmark or subscribe to that website for more solution giving articles. This is the kind of impact you want to have on your readers on your own website – create a community around your brand.

Outsourcing Content Creation in Kenya

Creating original content always sounding such a good idea, until you get in to the actual process then you realize it is not as easy as it seems. Good articles take a lot of time and research to put together. This is a major put off to most internet marketers and businesses too.

You can however engage content creators to provide this service, provide clear guidelines on what your want your areas of concentration to be, the tone and areas of emphasis. This will help them create good and original content – niche market based.

So content creation in Kenya does not have to be a drag , outsource it to professional content creators.

Again do not limit the content on your website to just articles, add some live in to it by posting videos, photos and audio files all which should be targeted at improving the experience of the visitors to the website. Think of the websites you like to visit, what draws you to them, use the same logic on your clients.

Written by: 

Pauline is the CEO at Allen Cole, also consults for iWork and Elite Writers Hub. She works with small and medium size organizations to increase their visibility online through corporate blogging, content creation, website development and social media engagement.

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