Life is not a problem to be solved but a reality to be experienced

Extracts from My Life's journey
Social Media in Kenya: Are Your Efforts a Miss or a Hit

Social Media in Kenya: Are Your Efforts a Miss or a Hit

As a savvy marketer, am sure you are already aware that you must include social media in Kenya  in your online marketing strategy. And must have already put in place a method to the madness, but is it working or has it become a source of nightmare for you and your...

Key to Creating Smart Content

Key to Creating Smart Content

Content creation and the purported value at times feels like it is being over sold. As every so often you will find an "internet marketing guru" in some forum talking about how important it is to create more and more content for your audience. I have purposefully used...

Corporate Blogging an Inbound Marketing Strategy

Corporate Blogging an Inbound Marketing Strategy

As more customers turn to the internet as their source of information on brands, more companies are following them there and making sure they still have some influence over their clients. One of the best strategies that companies/businesses can adopt is corporate...

10 Commandments of Blogging for Small Business

10 Commandments of Blogging for Small Business

Blogging is one of the best ways to share your expertise with potential clients. Small businesses have a perfect opportunity to compete on a level playing field online through blogging. Generating and marketing own content allows you to stand out as the to go to...

Influence of Social Media in Kenya is a Reality

Influence of Social Media in Kenya is a Reality

In the recent past, a small community of Kenyans (#KOT) Kenyan On Twitter, have shown they are an influential group to reckon with, they have shown that social media in Kenya has a place in influencing what brands post online. I draw this view from the recent incident...

Value of a Business Blog in Kenya to a Small Business

Value of a Business Blog in Kenya to a Small Business

As I go on to talk about a business blog in Kenya, the reference to “small business” is relative. Most of the time we take this to mean a business set up and running under a kibanda. In this post this would mean any business with 0-20 employees. Hence the small...

It is never that serious…

Going Cashless is not Necessarily Painless!!!!

Going Cashless is not Necessarily Painless!!!!

Losing twenty two Kenya shillings in a single transaction may not be much but it is the principal of the thing that matters..... Let me bring you to speed then just may be you see why it matters.... Lately, there has been this fade if I may call it so, going around in...

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