Life is not a problem to be solved but a reality to be experienced
Extracts from My Life's journeySocial Media in Kenya: Are Your Efforts a Miss or a Hit
Pauline+As a savvy marketer, am sure you are already aware that you must include social media in Kenya in your online marketing strategy. And must have already put in place a method to the madness, but is it working or has it become a source of nightmare for you and your...
Key to Creating Smart Content
Pauline+Content creation and the purported value at times feels like it is being over sold. As every so often you will find an "internet marketing guru" in some forum talking about how important it is to create more and more content for your audience. I have purposefully used...
Corporate Blogging an Inbound Marketing Strategy
Pauline+As more customers turn to the internet as their source of information on brands, more companies are following them there and making sure they still have some influence over their clients. One of the best strategies that companies/businesses can adopt is corporate...
10 Commandments of Blogging for Small Business
Pauline+Blogging is one of the best ways to share your expertise with potential clients. Small businesses have a perfect opportunity to compete on a level playing field online through blogging. Generating and marketing own content allows you to stand out as the to go to...
Influence of Social Media in Kenya is a Reality
Pauline+In the recent past, a small community of Kenyans (#KOT) Kenyan On Twitter, have shown they are an influential group to reckon with, they have shown that social media in Kenya has a place in influencing what brands post online. I draw this view from the recent incident...
Value of a Business Blog in Kenya to a Small Business
Pauline+As I go on to talk about a business blog in Kenya, the reference to “small business” is relative. Most of the time we take this to mean a business set up and running under a kibanda. In this post this would mean any business with 0-20 employees. Hence the small...
It is never that serious…
New Experiences Enrich Your Life – Train Ride Experience
Pauline+Living life is about trying out new things and today is one of those days that I can say I have truly lived. Due to some unfortunate turn of events a while back, I had to move to a residential area I had previously considered less rosy. And after getting over the...
Going Cashless is not Necessarily Painless!!!!
Pauline+Losing twenty two Kenya shillings in a single transaction may not be much but it is the principal of the thing that matters..... Let me bring you to speed then just may be you see why it matters.... Lately, there has been this fade if I may call it so, going around in...
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