Pauline+ by | Jul 8, 2013 | Social Media
As a savvy marketer, am sure you are already aware that you must include social media in Kenya in your online marketing strategy. And must have already put in place a method to the madness, but is it working or has it become a source of nightmare for you and your...
Pauline+ by | Jan 22, 2013 | Content Creation
Content creation and the purported value at times feels like it is being over sold. As every so often you will find an “internet marketing guru” in some forum talking about how important it is to create more and more content for your audience. I have...
Pauline+ by | Sep 7, 2012 | Blogging
As more customers turn to the internet as their source of information on brands, more companies are following them there and making sure they still have some influence over their clients. One of the best strategies that companies/businesses can adopt is corporate...
Pauline+ by | Jun 25, 2012 | Blogging
Blogging is one of the best ways to share your expertise with potential clients. Small businesses have a perfect opportunity to compete on a level playing field online through blogging. Generating and marketing own content allows you to stand out as the to go to...
Pauline+ by | Jun 20, 2012 | Social Media
In the recent past, a small community of Kenyans (#KOT) Kenyan On Twitter, have shown they are an influential group to reckon with, they have shown that social media in Kenya has a place in influencing what brands post online. I draw this view from the recent incident...
Pauline+ by | Jun 12, 2012 | Blogging
As I go on to talk about a business blog in Kenya, the reference to “small business” is relative. Most of the time we take this to mean a business set up and running under a kibanda. In this post this would mean any business with 0-20 employees. Hence the small...
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