Is Parenting For You?
This morning as I was taking my son to school. I witnessed a few ladies escorting wailing or angry children to school. These children were young between ages 4 and 5 years old. The one who stood out was one whose son who was literally wailing, and this lady was clearly his mother not a house-help. Mum was walking ahead leaving the poor boy to run after her carrying his school bag, though she kept turning a few times to issue threats. My first thought was to ask the mum to stop, wait for her son and calm him down. This is the last thing you want to do, show another woman you can handle her child better than she can, especially in public. No matter how justified the mother was, taking a wailing child to school is fruitless. You can be sure today will be a wasted day...
Why Not Use Bloggers in Kenya to Promote National Cohesion?
When I read this article on bloggers in Kenya titled, “Bloggers seek to reduce defamatory content on social networking sites,” posted on Business Daily, I thought good luck with that. The blog-sphere is not privately owned and no one can really wake up one morning and decide that from today hence forth only content of your liking can be posted. I understand what BAKE intends to do and their good intentions if actualized can go along way into promoting creation of better Kenyan content from local bloggers. What we seem to be forgetting is that I do not have to be geographically based in Kenya or be a Kenyan citizen to have a blog that spreads malice and hate amongst Kenyans. So how does CCK in all its wisdom intend to control such content from being...
Which Social Media Statistics Should Really Matter to You?
Every time you make an investment, you want to know what you will eventual get out of it and how soon will that ROI actualize. This happens to be the same way we go in to social media engagements, we want to know the number of followers we have and think the bigger the number the better. But which social media statistics should I use to find out if my investment in social media marketing or if my social media marketing strategy is really working or worthy it? As I searched for answers I came across this post by Chris Brogan and I like the way he has made his analysis in simple terms. Stats I Really Want From Twitter and Other Services Numbers are a tricky business. I was just thinking about Twitter, and asking myself what would make it more valuable. I’m curious...
Insights on Inbound Marketing vs Outbound Marketing
Marketing is marketing or is it, why then Inbound Marketing vs Outbound Marketing? The marketing department in any organization gets the largest share of resource allocation in the annual budget. This is both in terms of human resource and financial resources.Most employees in other departments look at the marketers with envy, since more often than not, they have company cars allocated to them, entertainment allowances and they are never in the office. So their job looks interesting and easy, but is it? Given the number of man hours marketers spend daily, most of which involve cold calling, I am not sure they will agree with you that their job is easy . Remember there are some stringent conditions they must meet namely sales targets, to justify their position in...
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