Pauline is an Digital and Brand Marketing enthusiast, currently working as a Brand Ambassador at Allen Cole. Pauline
Pauline is the CEO at Allen Cole, also consults for iWork and Elite Writers Hub. She works with small and medium size organizations to increase their visibility online through corporate blogging, content creation, website development and social media engagement.
Here are my most recent posts
Pauline+ by | Apr 18, 2012 | Blogging
When I read this article on bloggers in Kenya titled, “Bloggers seek to reduce defamatory content on social networking sites,” posted on Business Daily, I thought good luck with that. The blog-sphere is not privately owned and no one can really wake up one...
Pauline+ by | Apr 17, 2012 | Social Media
Every time you make an investment, you want to know what you will eventual get out of it and how soon will that ROI actualize. This happens to be the same way we go in to social media engagements, we want to know the number of followers we have and think the bigger...
Pauline+ by | Mar 10, 2012 | iMarketing
Marketing is marketing or is it, why then Inbound Marketing vs Outbound Marketing? The marketing department in any organization gets the largest share of resource allocation in the annual budget. This is both in terms of human resource and financial resources.Most...
Pauline+ by | Mar 7, 2012 | Inbound Marketing, Life
I have been spotting a bald head for a while now and one of the questions I have had to contend with has been “WHY?” From my friends and total strangers in a mat or a shop, who just want to understand what makes a woman shave all her hair. Yet hair is supposedly the...
Pauline+ by | Feb 20, 2012 | Social Media
When I came across this story 2 weeks ago, I was impressed by this local community has adopted social media and the positive impact it had on their everyday lives.Then I was challenged as I evaluated what impact my social media interactions have had on my small...
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