Pauline+ by | Jun 30, 2014 | Social Media
Today is the Social Media Day, started 5 years ago by Mashable an online technology news service. Here in Kenya, we were not left behind with a meetup organized at Nailab and on Google+. This is a clear indication of how connected the world has become and how global...
Pauline+ by | Aug 15, 2013 | Social Media
Our engagement on social media is largely dependent on who our mentor is or what we read as the right way to engage on the multiple social platforms in order to get it right. The only problem with this is that they are very many self proclaimed social media gurus. And...
Pauline+ by | Jul 8, 2013 | Social Media
As a savvy marketer, am sure you are already aware that you must include social media in Kenya in your online marketing strategy. And must have already put in place a method to the madness, but is it working or has it become a source of nightmare for you and your...
Pauline+ by | Jun 20, 2012 | Social Media
In the recent past, a small community of Kenyans (#KOT) Kenyan On Twitter, have shown they are an influential group to reckon with, they have shown that social media in Kenya has a place in influencing what brands post online. I draw this view from the recent incident...
Pauline+ by | May 31, 2012 | Social Media
Do budding politicians need a winning social media strategy in Kenya as we draw near to elections 2013? I would answer this question in the affirmative. Social Media is impacting and changing the way communities around the world are relating with each other daily. A...
Pauline+ by | May 29, 2012 | Inbound Marketing, Social Media
Blogging is all about setting a platform on which you can express yourself online. As an entrepreneur or a marketer it is vital in this time and age to embrace all the marketing avenues available to you to position yourself competitively. It is therefore no brainier...
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